The strategy audit has been popular in the '70s and '80s of the last century. Especially banks asked for in depth assessment of the strategy of their (potential) client in order to determine the long term benefits of investing in that firm. After a period of relative silence, we see a revival of the Strategy Audit.

Compared to the traditional Strategy Audit, we see some additional needs that are included in the modern Strategy Audit. First, the perspectives to assess a firm's strategy have been broadened over the past few years, based on the increased attention for sustainability, social responsibility and stakeholder value. Second, our clients have increased awareness of uncertainty and risks. Therefore the modern Strategy Audit puts more emphasis on (strategic) risks, real options, effects of negative scenarios, and plans for risk mitigation. Third, assessment of market structure oriented strategies has been included, given their prominent role in modern strategies. Finally, the audit includes an assessment of the execution power, based on the experience in many firms that even excellent strategies may fail due to poor execution.

Over the years, NNC has developed an effective method to conduct a Strategy Audit, meeting the requirements of our clients.

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