The increase of environmental awareness, increasing scarcity of resources and the demand for transparency of operations has led to an increasing popularity of Corporate Social Responsibility (CSR).

In the past, CSR investments have been argued to be inconsistent with the objective of profit maximization. As a result CSR was limited to risk management and damage control, whereby only mandatory measures were taken.

Driven by the fundamental trends mentioned above, CSR has become a boardroom priority and is often marked as being an important theme.

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