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Telecom services, bundles and channels |
In the March 2009 issue of Telecommagazine an article appeared following extensive research conducted by Nolan, Norton & Co.
This research gives insights in the telecom preferences of the Dutch SME market and focuses on service, bundling and channel preferences.
The findings and conclusions are not very different than excpected, but much more extreme. There can no longer be a misunderstanding about the expectations of the SMEs and the action required from the telecom service providers to operate this extensive market, despite the high degree of diversity in the SME market.
To download the pdf of this article (Dutch) as it appeared in the March 2009 issue of Telecommagazine 2, click here.
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